I created it because the current ad servers weren’t built in an extensible way where a developer like I could build on and extend them in the ways I needed to,” said Avery. “Adzerk started as a project to build a better platform for running the two vertical ad networks I was operating at the time. This sort of transparency is important, especially to an audience as vocal as Reddit’s. He built his company as an API rather than a service and his “platform approach” allowed Reddit to open source the connector software between their ad platform and the sharing service. By April they saw 11 billion impressions from 825 active accounts, a three-fold increase.Īvery’s lesson, if there is one in this case, is that patience and planning pay off. They saw excellent pick-up from Onramp users who were moving from the hacked service and Reddit was helping them open doors nearly everywhere. “I think one of our biggest advantages is that we aren’t in NYC in the middle of adTech – we can take a step back and focus on the real problems.” “I moved to Raleigh from Cincinnati looking for a better technology scene and I was surprised to find it in small Durham instead of in Raleigh,” he said. Before Reddit the company had raised around $1 million in funding, a fairly in the world of ad networks.Īvery himself moved to Durham, North Carolina, an up-and-coming tech hub that had a low cost of living and lots of great talent coming out of the local research parks and universities. Last summer I hired Nate Kohari as our CTO and he has done an amazing job of building out our engineering team and leading the rewrite of our ad server in node.js,” said Avery. “I wrote the first version of Adzerk while running those networks and later spun it out as it’s own company in 2010.
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January 2023
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